When Apple introduced the completely redesigned iOS 7, it brought more than just a fresh look to the iPhone and iPad. The flat design approach created a significant shift in the way custom mobile application development services were delivered. For businesses relying on apps to connect with users, these changes meant rethinking interfaces, improving user experiences, and adopting modern design principles that matched Apple’s new aesthetic.
Why iOS 7’s Flat Design Changed the Game
iOS 7’s interface moved away from skeuomorphic textures and embraced clean lines, subtle colors, and layers of transparency. This created an environment where apps had to feel lighter, faster, and more intuitive. Mobile application development services had to adapt quickly, replacing outdated visual elements with flat icons, thinner fonts, and simplified navigation.
Developers also had to pay attention to performance. The new animations, translucency, and gesture-based navigation meant that apps had to run smoothly on multiple devices without lag. For many brands, this was an opportunity to refresh their apps and improve engagement.
Key Benefits of Flat Design for Mobile Apps
- Better User Experience: Minimalist design allowed users to focus on core functions.
- Faster Load Times: Simpler graphics improved app performance.
- Modern Appeal: Apps that matched iOS 7’s style looked professional and current.
Role of Custom Mobile Application Development Services
Businesses that partnered with agencies offering custom mobile application development services found themselves ahead of competitors. Agencies were quick to offer UI/UX redesign packages that focused on:
- Revamping app interfaces for a consistent flat design
- Testing gestures and transitions for intuitive user flow
- Updating color schemes, icons, and typography
According to Nielsen’s 2013 mobile report, users were spending more than 30 hours per month in apps, so having an attractive and user-friendly design became critical for retention.
Integration with Mobile Marketing Strategies
A visually improved app meant better reviews, higher ratings, and increased downloads. Many mobile application services also recommend combining app redesigns with App Store Optimization (ASO) techniques. This included:
- Adding keyword-rich titles and descriptions
- Updating app screenshots to highlight the new flat design
- Encouraging early users to leave positive reviews
Performance and Technical Adjustments
While design was the most visible change, technical updates were just as important. Mobile application development services needed to:
- Optimize apps for background refresh introduced in iOS 7
- Ensure compatibility with the 64-bit architecture of newer devices
- Reduce memory usage for smoother transitions
Agencies also began offering ongoing maintenance packages to ensure apps stayed updated with Apple’s frequent releases and guidelines.
Tools and Frameworks Used in 2013
Back in 2013, most custom app development was still done natively. Developers relied on:
- Xcode 5 for iOS development
- Interface Builder for creating flat, adaptive layouts
- Objective-C as the primary programming language
For businesses, this meant investing in experienced developers who understood both the visual and technical requirements of iOS 7.
Case Example: Business App Refresh
Consider a retail brand that partnered with an agency providing custom mobile application development services. Their old app featured heavy textures, outdated icons, and clunky navigation. After a full redesign:
- The app received a 40% increase in daily active users
- App store ratings improved from 3.2 to 4.5 stars
- Mobile sales grew by 25% in the first quarter after the update
This demonstrates how design and usability improvements can have a direct impact on business growth.
Future-Proofing Your Mobile Strategy
While flat design was the trendsetter, it also introduced a new way of thinking about apps: simplicity, speed, and user focus. Businesses working with custom mobile application development services could future-proof their apps by continuing to focus on:
- Clean layouts that adapt to future iOS updates
- Regular user testing to identify pain points
- Integration with push notifications, loyalty programs, and analytics
External research from Smashing Magazine highlighted that minimalism improved user retention by reducing cognitive load, a finding that remains relevant for app design strategies.
Conclusion
Partnering with experienced custom mobile application development services ensures that your business app stays visually appealing, technically sound, and competitive in the marketplace. As mobile users demand faster, cleaner, and more intuitive experiences, investing in app redesign and ongoing maintenance is not optional — it’s essential.
Ready to upgrade your app design and stay ahead of the competition? Visit Us at Marketing Nerds and explore how our mobile application development services can help you deliver a seamless experience for your users.
