Portfolio
Email & Sms Marketing
Email & SMS Programs That Drive Purchases and Loyalty
We partnered with an innovative brand like yours to design and launch an Email & SMS program that boosted customer engagement, reduced communication friction, and delivered measurable results.
Our Approach
We believe the best Email & SMS programs balance personalization, clarity, and data-driven execution. For this project, our team focused on:
- List Growth & Segmentation: Built targeted subscriber lists and segmented audiences to ensure messages reached the right customers at the right time.
- Automated Workflows: Set up automated journeys like welcome series, abandoned cart, post-purchase, and re-engagement flows to maximize conversions.
- Personalization & Dynamic Content: Delivered tailored messaging based on customer behavior, preferences, and purchase history.
- Deliverability & Compliance: Optimized send times, ensured compliance with SMS/email regulations, and improved inbox placement.
- Testing & Optimization: Ran A/B tests on subject lines, send times, and creative elements to continuously refine performance.
By collaborating with the client’s internal team, we ensured campaigns were interactive, scalable, and aligned with customer experiences, enabling real-time adjustments to maximize results.
Why It Worked
This initiative succeeded because of customer-centric messaging, strategic automation, and ongoing optimization. The result was a sustainable Email & SMS system that drives measurable growth.
Results:
- Open and click-through rates above industry benchmarks.
- Increased conversions through personalized, behavior-based automation
- Modernized campaign management with intuitive workflows and reporting tools
- Improved customer loyalty by building consistent touchpoints across Email & SMS
