Small and medium-sized businesses (SMBs) are constantly seeking ways to reach their target audience efficiently. Social search ads have emerged as a highly effective method to increase conversions by combining the precision of search advertising with the engagement power of social media. Businesses are discovering that well-targeted social search ads…

Social media is no longer just for conversations – it has become a powerful advertising channel. Social search ads are giving businesses the ability to combine intent-based targeting with the reach of social platforms. For marketers, measuring success is just as important as running the campaigns themselves. The following five…

In 2010, businesses were waking up to the power of online advertising. Not long ago, marketing meant radio spots, newspaper ads, or hoping word of mouth traveled fast. Today, even a small business can put itself in front of the right audience, thanks to Google AdWords and Facebook Ads. For…