Portfolio
Social Media Marketing
Social Media Marketing That Raises Brand Presence and Drives Engagement
We partnered with an innovative brand to develop a comprehensive Social Media Marketing strategy that increased brand awareness, encouraged community engagement, and delivered results across all channels.
Our Approach
Successful social media marketing blends creativity, consistency, and data-driven execution. For this project, our team focused on:
- Audience Research & Segmentation: Identified target demographics, interests, and behaviors to create content that resonated.
- Content Strategy & Planning: Developed content calendars aligned with brand goals, seasonal moments, and trending topics.
- Creative Design & Storytelling: Produced visually engaging posts, videos, and stories that reinforced the brand’s identity.
- Platform Optimisation: Customized campaigns for each channel (Instagram, Facebook, TikTok, LinkedIn, etc.) to maximise reach and engagement.
- Analytics & Iteration: Tracked performance, ran A/B testing, and refined strategies to continually improve results.
Category
Digital Design
Customer
Expert Themes
Date
August 6, 2023
Location
Melbourne, Australia
Collaboration with the client’s internal team made content creation and approvals seamless, enabling real-time adjustments and ensuring all touchpoints remained on-brand and engagement-focused.
Why It Worked
This initiative was successful because of clear communication, creative execution, and a data-first strategy. Together, these elements created a scalable, sustainable system for growth that the client can continue to build on.
Results:
- Boosted follower growth and engagement rates across major platforms
- Stronger brand awareness through consistent, creative storytelling
- Optimized content workflows with intuitive tools and scheduling systems
- Deeper community interaction and stronger customer loyalty through active engagement
